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Lack of concrete market data affects companies’ performance

Lack of concrete market data affects companies’ performance

LACK of concrete data in the Marketing sector in Tanzania has been a hindrance for companies to attain their target on sales and return on investment.

This setback is also affecting the best practices of the Marketing, Public Relations and Communication practitioner.

The remarks were made by General Manager for Dentsu Aegis Network Tanzania, Edward Shila when briefing on the forthcoming Marketing week from 1st of December to 3th this year.

He said since data can influence a company in choosing the best way for conducting its adverts campaigns and thus absence has been affecting the progress of the stakeholders in this carrier.

The event will bring together industry experts, gurus and key players, Tanzania Advertising and Marketing experts to discuss the state of Marketing in Tanzania, Best practices as well as upcoming trends.

He added that is the reason for his company to assemble the stakeholders and share ideas on how to overcome the situation.

He added the three days event will discuss different issues related to marketing, public relations and communications in Tanzania and will be a free event for everybody.

“The theme this year is  “Data Driven Marketing” where we will look at how data can drive brand building, Media Investments, Digital as well as creative communication,” he said.

He added, “Since the world is fast evolving with technology enabling businesses to collect first hand data making it possible for them to make more informed decisions.

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Author: DAILY NEWS Reporter

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