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CCAA expands wings to African continent

CCAA expands wings to African continent

Lavine International Agency, the organiser of the 2021 Consumer Choice Awards Africa (CCAA) is eyeing to expand its influence in African continent by bringing all nationalities in one platform through online voting system.

The firm’s Chief Executive Officer, Diana Laizer said in Dar es Salaam on Tuesday that the online voting system has been made effective by the digital advancement and converting the whole world into a small village centralized at the tip of the hands.

“With the support from our government through TANTRADE and all of our sponsors, the Lavine International Agency will achieve its goal of promoting competition among companies and businesses across the African Continent,” she said.

She said with the support from the government and ABSA Bank, PwC, Azam Media and Koncept Online TV, this year’s event will recognise, enhance and promote business excellence through consumers’ choice across the continent.

“We thank the support from our stakeholders and sponsors for their pledges to ensure that this year’s event goes across the continent with flying colours,” she said.

Ms Laizer said that this year's awards will be very special because they will start to inspire consumers and companies across the African continent.

“We are currently in the process of announcing the names of the companies that will compete in this year's awards so that all citizens from the African continent can start voting,” she said.

She noted: "The process of announcing the companies for the consumers to start voting will take place through social media and the media partners including Azam Media who are the main sponsors on the media category as well as TVE, E-FM Radio, Concept Online TV, and East Africa.

Herald,” she said. On her part, Azam Media Marketing Manager Ms Gloria Chuwa said, "Azam Media thanks the organisers of CCAA for making decisions to promote businesses by involving customers in voting for the best companies," On his part, Krantz Mwantepele, the CEO of Koncept said: “Our organization will manage and ensure that information about CCAA reaches to all Tanzanians and across the continent,” The PwC Associate Director Benjamin Mkwizu said, “PwC is happy to be associated with this prestigious award because it is a platform that recognises the best in our markets,”


Author: DAILYNEWS Reporter

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