CHINA Outbound Tourism Research Institute (COTRI)’s study indicates that approximately 4.31 million Chinese will visit Africa this year, a reason that pushed Tanzania Tourism Board (TTB) to take part in China and United Kingdom exhibitions to attract more tourists.
Speaking to reporters in Dar es Salaam, yesterday, TTB’s Chairman of Board of Directors, Rtd Judge Thomas Mihayo said China is a largest tourism industry in the globe citing data released in 2017 which indicated that about 145 million Chinese toured different parties in the world.
“According to UNWTO reports, released in 2018, Chinese are leading in the world and are spending a lot of money when they tour to different parts of the world,” he said.
He added that a China National can spend average of 76 2 US dollars for shopping only while a non-Chinese tourist can spend only 486 USD for same purpose.
Relying on the data, TTB is currently taking part in China International Import Expo (CIIE 2018) to market local tourism destinations to scoop large share of Chinese tourists planned to visit the continent.
Earlier, AFP reported that the event which will end on 10th of November, this year, was expected to bring together more than 3,000 foreign companies from 130 countries.
“Through the exhibition, mineral sector is proving to the world that Tanzanite gemstones are available in Tanzania only,” the TTB Chairman said.
After the exhibition, according to TTB talking note, the board has organsed broadcasting tour in Shaghai, Guangzhou Hong Kong Chengdu and Beijing.
Justice Mihayo added that TTB also participated in just ended World Travel Market (WTM) in London purposely to market Tanzania’s tourism sector in international arena.
The WTM aimed at unlocking ideas that will shape the world’s dreams and plans for travel over the next five years.
Furthermore, the Board revealed that Air Tanzania Company Limited (ATCL), is using Chinese exhibitions to advertise its newly launched Boeing 787 Dreamliner aircraft, which is expected to boost the local tourism industry.
Apart from Tanzania, reports show that other China Nationals also like to visit Thailand, South Korea, South Africa, Japan, Singapore, Russia, Maldives, Indonesia and UK.